UX research is a journey of discovery into users’ behavior and processes. Planning that journey well – making time to use the right methods at the right time – ensures a successful product.
My initial interaction with stakeholders is crucial in understanding the scope of any research undertaking. I listen, ask questions and collect information about objectives, constraints, and future product plans, data that guides my research strategy.
Below are some questions I always ask product teams before a research project.
- Objectives:
What do stakeholders want to know about their product, features, users, or competitors? - Constraints:
What time, product, or market constraints should I be aware of? - Users:
Who are the target users? Are there any data on user personas I should be aware of? - Timeline:
When is the latest date I can deliver results that will still be useful?
My Research Process spans several stages of product development.

Research Tools I Love and Recommend
Qualtrics
Optimal Workshop
dscout
Lookback
Google Analytics
Hotjar
Remesh
Usabilia
Five Second Tests
FullStory
Miro